VivaTech 2026: From startup to French unicorn, Pigment harnesses AI potential

How can Europe better support tech startups? It’s a question being asked at Vivatech, Europe’s biggest event for innovation and technology. Business Editor Kate Moody has been speaking to Eleonore Crespo - co-founder and co-CEO of Pigment, a business planning platform that helps firms make strategic decisions using artificial intelligence. The company was founded as a startup in 2019, and has since become one of just a handful of French tech unicorns, valued at over $1 billion.